10 Best AI Visibility Tools for B2B Companies in 2026

B2B buyers don't call salespeople anymore, they ask ChatGPT. When a procurement manager types "best CRM for manufacturing companies" into an AI search engine, your brand either shows up in the answer or it doesn't. And if you're not there, your competitors probably are.

The challenge for B2B companies is that most have zero visibility into how AI platforms describe their solutions, position them against competitors, or recommend them to buyers during research. This guide covers 10 AI visibility tools built specifically for B2B companies that need to track thought leadership, competitive positioning, and buyer intent signals across AI-generated answers.

What You Should Look for in an AI Visibility Tool for B2B Companies

For B2B companies, AI visibility is about understanding how AI platforms present the brand during high-intent research and decision-making moments. When buyers ask AI tools questions about solutions, comparisons, or vendors, visibility depends on authority, credibility, and clarity, not just keywords.

When evaluating AI visibility tools, B2B teams should look for platforms that:

• Track brand mentions, comparisons, and recommendations in AI-generated answers

• Show visibility across commercial and problem-aware queries, not just informational prompts

• Provide clear reporting that sales and leadership teams can understand

• Help identify content gaps and authority signals influencing AI recommendations

• Support collaboration between marketing, SEO, and demand generation teams

• Integrate with existing B2B workflows and tools (SEO platforms, analytics, CRM-adjacent insights)

• Deliver actionable insights that can be turned into content, positioning, or messaging updates

For B2B companies, the right AI visibility tool helps influence consideration and trust earlier in the buying cycle, often before traffic or lead volume changes are visible in traditional analytics.

Comparing the best AI visibility tools for B2B companies in 2026

Pricing figures are indicative and based on publicly available information or typical enterprise plans. Actual costs vary by usage, regions, prompt volume, and contract terms.

1. Profound AI

Profound AI is an enterprise-grade AI search visibility platform built for analyst-driven B2B teams that need high-frequency monitoring and raw data access. Instead of opinionated recommendations, Profound focuses on near real-time AI visibility data, enabling BI, marketing, and sales ops teams to build custom dashboards and attribution models.

It's especially useful for B2B companies that need to connect AI visibility metrics to pipeline data, track visibility by buyer persona or industry vertical, and detect competitive positioning shifts as they happen.

Why B2B companies choose Profound

• High-frequency AI visibility tracking: Near real-time monitoring to catch changes in how AI describes your solution, mentions competitors, or surfaces your content

• APIs and CSV exports: Build custom reports that connect AI visibility to CRM data, pipeline metrics, and revenue attribution

• Agent analytics: Understand how AI crawlers access and interpret technical documentation, product pages, and solution guides

• Multi-region and multi-language support: Track visibility across different markets, buyer segments, and use cases

• Intent and sentiment analysis: See how AI frames your brand in different buying contexts

Pricing

• Starter: $99/month

• Growth: $399/month

• Enterprise: Custom

Best for

B2B companies with analyst or BI support that need infrastructure-level control, custom reporting, and the ability to connect AI visibility data to broader sales and marketing analytics.

2. Serplock 

Serplock focuses on AI brand perception, competitive positioning, and narrative control, helping B2B teams understand how AI platforms describe, compare, and recommend their solution during buyer research.

Rather than infrastructure-level monitoring, Serplock provides strategic intelligence into how LLMs interpret your positioning, evaluate your value props against competitors, and associate your brand with specific use cases and buying scenarios.

Why B2B companies choose Serplock

• AI brand perception analysis: Understand tone, credibility, and authority signals in AI-generated answers about your solution

• Competitive positioning insights: See how AI compares your product to competitors in vendor and comparison queries

• Topic association & narrative mapping: Identify which industries, use cases, and buying contexts AI connects with your brand

• Content engineering for LLM visibility: Optimize and structure content so AI systems better understand, retrieve, and represent your expertise

• Topic graph & knowledge graph building: Map core topics, subtopics, and entity relationships to strengthen AI comprehension and topical authority

• Reddit & community signal monitoring: Track developer forums, industry subreddits, and discussions that influence AI understanding

• Brand Wiki: A consolidated view of how AI platforms understand your company, products, and market position

Pricing

• Explorer: $39/month

• Adventurer: $99/month

• Custom pricing: Contact for enterprise

Best for

B2B companies focused on thought leadership, competitive intelligence, and strategic positioning especially valuable for product marketing, competitive intelligence, and sales enablement teams.

3. BrightEdge

BrightEdge is a long-established enterprise SEO platform that has integrated generative AI visibility into its governance-focused ecosystem. It's built for large B2B organizations that require structured workflows, content approvals, and executive-level reporting across SEO and AI-driven search.

It's particularly strong for enterprises with complex content operations, multiple product lines, and distributed teams that need coordinated visibility strategies.

Why enterprise B2B companies choose BrightEdge

• Google AI Overview visibility tracking: Integrated directly into existing SEO operations and content workflows

• Governance, approvals, and structured workflows: Built for large organizations with compliance and review requirements

• Executive dashboards and board-level reporting: Present AI visibility performance alongside traditional SEO metrics

• AI-driven content optimisation recommendations: Designed for scale across multiple product lines and market segments

• Enterprise competitive benchmarking: Track AI visibility across large competitor sets and category players

Pricing

• Enterprise only (custom pricing)

Best for

Enterprise B2B companies with complex SEO operations that need governed AI visibility reporting tightly integrated with content production, legal review, and stakeholder approval workflows.

4. Conductor

Conductor is built for content-heavy B2B companies that produce extensive thought leadership, solution guides, whitepapers, and technical documentation. Its AI visibility features are integrated with end-to-end content governance and SEO workflows.

It's particularly strong for B2B organizations where content strategy, stakeholder alignment, and editorial processes matter as much as technical SEO.

Why content-heavy B2B companies choose Conductor

• AI-enhanced content intelligence: Understand which content types and formats AI platforms prefer when citing sources

• Topic and intent-based content insights: Identify gaps in coverage across buyer journey stages and use cases

• Structured SEO and content workflows: Coordinate content production with AI visibility optimization across distributed teams

• Competitive performance and content gap analysis: See where competitors' content outperforms yours in AI citations

• Enterprise reporting and integrations: Connect AI visibility performance to broader content ROI metrics

Pricing

• Enterprise (custom pricing)

Best for

Large B2B organizations with distributed content teams, extensive thought leadership programs, and structured SEO governance that want AI visibility embedded into content production workflows.

5. Semrush AI Toolkit

Semrush AI Toolkit extends AI visibility into one of the most widely adopted SEO platforms in the B2B market. While not AI-native, it fits B2B companies that want AI visibility without introducing a new tool or changing existing workflows.

It's especially practical for B2B companies already using Semrush for competitive research, content marketing, and SEO.

Why B2B companies choose Semrush

• AI visibility dashboards inside existing SEO stack: No new platform to learn, manage, or integrate

• Question and topic discovery for AI-driven optimisation: Identify what buyers ask AI about your category and solutions

• Competitor AI presence tracking: Monitor how competitors appear in AI-generated vendor comparisons

• Unified SEO and AI performance reporting: Connect AI visibility with keyword rankings, traffic trends, and content performance

• API and automation support (higher tiers): Integrate AI visibility data with marketing automation and BI tools

Pricing

• Starter: $199/month

• Pro+: $299/month

• Advanced: $549/month

Best for

B2B companies already invested in Semrush want AI visibility inside a familiar workflow without new tool adoption, training overhead, or integration complexity.

6. Ahrefs Brand Radar

Ahrefs Brand Radar extends brand and authority monitoring into AI-generated answers, with a focus on topic association and competitive positioning rather than traditional rankings alone.

It's especially valuable for B2B companies with strong PR programs, content marketing operations, and authority-building strategies.

Why B2B companies choose Ahrefs

• Real-time AI brand mention tracking: Monitor when and where your brand appears in AI-generated answers across platforms

• Competitive benchmarking and topic association: Compare visibility against competitors and see which topics AI associates with your brand

• Integration with Ahrefs authority and backlink data: Understand how off-site signals (links, mentions, citations) influence AI visibility

• Trend analysis for tracking brand narratives: Monitor how AI's understanding of your brand evolves over time

Pricing

• Single platform: $199/month

• All platforms: $699/month

Best for

B2B companies with PR, communications, and authority-building programs tracking brand mentions, thought leadership impact, and competitive positioning in AI-generated content.

7. Peec AI

Peec AI is designed for global B2B companies and multi-region brands, offering support for 115+ languages. It emphasizes prompt-level visibility and multi-language tracking across markets.

It's especially valuable for B2B companies selling internationally that need to track visibility across different regions, languages, and buyer segments.

Why global B2B companies choose Peec

• 115+ language support: Track AI visibility across all markets and regions your company operates in

• Prompt-level tracking: Understand visibility for specific buyer questions in different languages and geographies

• Multi-region dashboards: Monitor performance across markets, compare regional positioning, and identify expansion opportunities

• Share of voice vs competitors by region: See where you're strong or weak compared to regional and global competitors

• Affordable starting price for international teams: €89/month entry point with scalable pricing

Pricing

• Starter: €89/month

• Pro: €199/month

• Enterprise: Custom

Best for

Global B2B companies or multi-region brands need AI visibility tracking across languages, markets, and international buyer segments.

8. xFunnel

xFunnel is an advanced AI search visibility and experimentation platform focused on understanding why brands appear in AI answers, not just where they rank. It's built for B2B companies that want to actively test, experiment, and optimize AI visibility rather than passively track metrics.

It's particularly valuable for growth teams running experimentation-driven programs and companies treating AEO as a strategic discipline.

Why B2B companies choose xFunnel

• Multi-engine AI visibility tracking: Coverage across ChatGPT, Gemini, Claude, Copilot, and other platforms

• Deep citation and response analysis: Understand how AI constructs answers, selects sources, and positions brands in vendor comparisons

• Intent-level share of voice: Track visibility by buyer intent (informational, comparison, decision) rather than just topic

• Optimisation playbooks and experiments: Guided workflows to improve AI search performance through structured testing

• Advanced AEO audits: Technical analysis of content structure, citations, and authority signals

Pricing

• Free Starter (one-time audit): Single snapshot covering up to 50 queries

• Enterprise (custom pricing): Unlimited queries with daily monitoring, advanced features, SSO, and enterprise support

Best for

B2B companies with growth, product marketing, or demand gen teams running experimentation-driven programs that treat AI visibility as an ongoing optimisation discipline.

9. Similarweb

Similarweb provides market-level and competitive intelligence, helping B2B companies contextualize AI visibility within broader demand trends, audience insights, and competitive dynamics.

Rather than prompt-level tracking, it focuses on strategic market intelligence that informs positioning, category strategy, and competitive planning.

Why B2B companies choose Similarweb

• Market-level and competitive intelligence: Understand category dynamics, competitor movements, and market share trends

• AI visibility contextualised within broader demand trends: See how AI discovery patterns relate to overall market demand and buyer behavior

• Audience insights and strategic benchmarking: Identify emerging buyer segments and demand signals

• Executive-level reporting suitable for board presentations: Present AI visibility performance in the context of broader market positioning

Pricing

• Enterprise pricing (custom)

Best for

B2B executive teams, corporate strategy functions, and market research teams that need high-level competitive intelligence and market context rather than daily AI monitoring.

10. Google Search Console

Google Search Console provides first-party data on AI Overview appearances inside Google. While limited to Google's ecosystem, it's an essential baseline validation tool for every B2B company.

It's completely free and confirms what's actually appearing in Google's AI-generated answers when buyers search for solutions.

Why every B2B company needs Google Search Console

• First-party Google data: Direct confirmation of AI Overview appearances from Google itself

• Query and page-level insights: Understand which buyer queries trigger AI Overviews and which pages Google cites

• Free and essential baseline validation: No cost, foundational reference layer

• Confirms what buyers actually see: Validate that your optimization efforts are working in Google's AI results

Pricing

• Free

Best for

Every B2B company as a baseline validation layer and first-party confirmation tool for Google AI Overviews, not a standalone AI visibility solution.

Start tracking and improving your AI visibility

B2B buyers increasingly use AI platforms to research solutions, compare vendors, and narrow down shortlists before ever contacting sales. The companies that appear in these AI-generated answers have a significant advantage in early-stage consideration.

The right AI visibility tools help B2B companies understand how AI platforms describe their solutions, how they're positioned against competitors, and which content drives authority signals that influence AI recommendations during buyer research.

For B2B companies focused on competitive positioning and thought leadership without technical complexity, tools like Serplock provide prompt tracking, competitive intelligence, and strategic brand insights that inform product marketing, sales enablement, and content strategy without requiring analyst support or complex infrastructure.

AI search introduces a new layer to B2B discovery, but it doesn't replace traditional search, analyst reports, review sites, or word-of-mouth. B2B companies that optimize across all these channels will maintain the strongest visibility as buying behavior continues to evolve.

Conclusion

AI search visibility has become a critical component of B2B go-to-market strategy, directly influencing how solutions are discovered, compared, and shortlisted during the research phase of complex buying cycles.

The right AI visibility tools enable B2B companies to track competitive positioning, understand how AI platforms describe their solutions, identify thought leadership gaps, and optimize content for authority signals that influence AI recommendations.

By choosing tools that match their strategic priorities, whether infrastructure and data, competitive intelligence, content governance, or market insights, B2B companies can gain clear visibility into AI search performance and improve how they're represented when buyers ask AI platforms for vendor recommendations.