Design an email sequence
When you need an onboarding or nurture email sequence defined so you can build it in your ESP with clear triggers and copy.
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--- name: design-email-sequence description: "When you need an onboarding or nurture email sequence defined so you can build it in your ESP with clear triggers and copy." ---
Design an email sequence
Instructions
Use this skill when the user wants to design an email sequence (onboarding, nurture, or lifecycle). The job: trigger, number of emails, spacing, purpose per email, and copy direction (subject + body outline).
Instructions
- Goal: Define primary goal (activation, education, conversion) and how success will be measured.
- Trigger: Set entry point (signup, purchase, download, segment).
- Flow: Map number of emails, spacing, and purpose of each (e.g. welcome, feature, social proof, CTA). Note any branches (e.g. if opened vs not).
- Copy: For each email provide 1–2 subject ideas, preview text, and body outline (hook, main message, CTA). Keep outlines actionable, not essays.
- Handoff: Summarize in a table (day, subject, goal) so the user can build in their tool.
Use case
Building automated customer journeys that activate new sign-ups or nurture leads into buyers.
How to use this skill
Describe the user's entry point (e.g., newsletter signup) and the final goal (e.g., booking a demo).