10 Best GEO Tools for AI Search Visibility in 2026

AI-powered search is fundamentally changing how brands are discovered online. Instead of ranking blue links, platforms like ChatGPT, Google AI Overviews, Perplexity, and Gemini now generate direct, conversational answers, deciding which brands are recommended, trusted, or ignored.

Generative Engine Optimisation (GEO) focuses on how AI systems understand, perceive, and recommend brands within these generated answers.

The right GEO tools help teams monitor brand perception across AI platforms, understand how AI models describe and trust their brand, shape long-term authority signals, and influence how recommendations are framed inside AI-generated responses.

This guide compares the 10 best GEO tools in 2026, covering their strategic use cases, pricing models, and AI engine coverage so you can choose the right platform to shape AI-driven brand visibility.

What Are GEO (Generative Engine Optimisation) Tools?

As AI-powered search engines like ChatGPT, Perplexity, Google AI Overviews, and Gemini replace traditional search journeys, ranking alone is no longer enough.

Generative Engine Optimisation (GEO) focuses on optimising your brand so that AI systems:

• Understand what your brand represents

• Trust your authority within a topic

• Recommend your brand in AI-generated answers

• Frame your brand positively and accurately

GEO tools help marketing, SEO, PR, and brand teams:

• Monitor how AI systems describe their brand

• Track brand mentions and sentiment across AI platforms

• Compare AI-driven brand perception against competitors

• Identify authority, reputation, and narrative gaps

• Influence long-term AI recommendations

These platforms are essential for brands that want to own mindshare in AI-generated answers, not just appear as a citation.

Comparing the Best GEO Tools in 2026

Pricing reflects publicly available data as of January 2026. Verify the latest plans directly with vendors.

1. Peec AI

Peec AI is a brand visibility intelligence platform designed to help teams understand how their brand appears, competes, and evolves inside AI-generated answers. Rather than focusing only on rankings or prompts, Peec provides insight into brand presence and positioning across AI responses. It is especially popular among SaaS and B2B teams that want measurable AI visibility without complex data pipelines.

Top GEO Features

• AI brand visibility tracking: Tracks when and how your brand appears inside AI-generated answers across supported models, giving a clear view of AI recognition over time.

• Brand share-of-voice analysis: Measures how often your brand is mentioned compared to competitors within AI responses, helping assess relative authority.

• Sentiment and tone analysis: Evaluates whether AI platforms describe your brand positively, neutrally, or negatively, highlighting reputation risks.

• Competitive brand positioning: Shows how AI differentiates your brand from competitors in similar contexts and topics.

• Prompt association mapping: Identifies which questions and topics AI most strongly associates with your brand.

• Historical brand visibility trends: Tracks how AI brand perception improves or declines over time.

Pricing

• Starter: $89/month

• Pro: $199/month

• Enterprise: $499/month

Best For SaaS and B2B brands focused on measuring and improving AI-driven brand visibility.

2. Serplock

Serplock is a brand perception and reputation analysis platform for AI search. It helps teams understand not just where they appear in AI answers, but how AI systems describe, frame, and evaluate their brand. The platform combines AI answer analysis with external reputation signals to guide long-term brand trust building.

Top GEO Features

• AI-generated brand summaries: Produce Wikipedia-style summaries showing how AI describes your brand across platforms.

• Brand sentiment analysis: Tracks emotional tone and trust signals associated with your brand in AI answers.

• Reputation signal monitoring: Monitors reviews, forums, and community discussions that influence AI perception.

• Competitive narrative comparison: Compares how AI frames your brand versus competitors in the same category.

• Authority gap detection: Identifies missing signals that prevent AI from fully trusting or recommending your brand.

• Strategic perception recommendations: Suggests actions to improve long-term AI brand understanding.

Pricing

• Starter: $39/month

• Advanced & Enterprise: Custom

Best For SEO, brand, and PR teams managing AI reputation and trust.

3. Profound AI

Profound AI is an enterprise-grade GEO intelligence platform designed for brands operating at massive scale. It focuses on understanding how AI systems evaluate authority, reuse content, and recommend brands across millions of real user interactions.

Top GEO Features

• Large-scale brand perception tracking: Analyses how AI models describe brands across hundreds of millions of prompts.

• AI agent behaviour analysis: Shows how AI crawlers interpret brand content and authority signals.

• Brand authority benchmarking: Compares AI trust levels across competitors at enterprise scale.

• AI shopping & recommendation visibility: Tracks how products and brands appear in AI-powered commerce answers.

• Long-term perception monitoring: Measures how brand trust evolves across AI systems over time.

• Enterprise data access & integrations: Supports BI tools, APIs, and compliance-heavy environments.

Pricing

• Lite: $499/month

• Growth: $1,499/month

• Enterprise: Custom

Best For Large enterprises managing AI-driven brand authority and recommendations.

4. xFunnel

xFunnel focuses on experimenting with brand narratives inside AI answers. It allows teams to test how different positioning, messaging, and content structures influence AI-generated recommendations.

Top GEO Features

• AI narrative experimentation: Tests how changes in messaging affect AI brand framing.

• Citation source analysis: Identifies which sources AI trusts when describing your brand.

• Persona-based brand visibility: Analyses how AI presents your brand to different user personas.

• Regional perception insights: Tracks brand framing differences across countries and regions.

• GEO experimentation playbooks: Provides structured workflows to influence AI recommendations.

• Narrative optimisation testing: Validates which brand narratives perform best inside AI systems.

Pricing

• Free one-time audit

• Enterprise: Custom

Best For Agencies and growth teams shaping AI brand narratives.

5. Ahrefs Brand Radar

Ahrefs Brand Radar brings Ahrefs’ authority-first DNA into the AI search era. Instead of focusing on rankings or prompts, it helps brands understand how often they are mentioned, trusted, and associated with topics inside AI-generated answers. It is especially strong for brands where authority, PR, and reputation shape AI recommendations.

Top GEO Features

• AI brand mention tracking: Continuously detects when and where your brand appears inside AI-generated answers, helping you measure baseline AI recognition across platforms.

• Topic association analysis: Reveals which industries, entities, and concepts AI most strongly connects with your brand, shaping long-term topical authority.

• Authority benchmarking: Compares how frequently and confidently AI systems mention your brand versus competitors, indicating relative trust levels.

• Citation source tracking: Identifies which domains and sources AI relies on when referencing your brand, helping refine PR and authority strategies.

• Historical perception trends: Tracks whether AI brand visibility and authority are improving or declining over time.

• Backlink + AI authority integration: Connects classic backlink authority with AI mention data, showing how traditional SEO authority influences AI trust.

Pricing

• $199/month (single AI platform)

• $699/month (all platforms)

Best For PR teams and authority-led brands focused on AI trust, mentions, and long-term reputation.

6. Semrush AI Toolkit

Semrush AI Toolkit extends one of the most popular SEO platforms into AI-driven brand visibility. Rather than being GEO-native, it allows teams to layer AI perception insights onto existing SEO, content, and competitive workflows, making it practical for teams already using Semrush.

Top GEO Features

• AI brand presence dashboards: Shows how your brand appears across AI-generated answers alongside traditional SEO metrics.

• Topic authority insights: Identifies topics where AI considers your brand authoritative versus areas where trust is weak.

• Competitor AI comparisons: Highlights how competitors are framed inside AI answers compared to your brand.

• SEO + AI authority alignment: Connects rankings, backlinks, and content performance with AI brand perception.

• Historical AI visibility tracking: Measures long-term growth or decline in AI-driven brand recognition.

• Unified reporting: Centralises SEO and GEO data in one interface for holistic decision-making.

Pricing

• $199/month (Starter)

• $299/month (Pro+)

• $549/month (Advanced)

Best For SEO-led teams that want to add GEO insights without changing platforms.

7. SE Ranking (AI Search Toolkit)

SE Ranking provides a lightweight and affordable entry into GEO for teams that primarily operate in traditional SEO. Its AI Search Toolkit focuses on basic brand citation visibility, especially around Google AI Overviews, rather than deep perception analysis.

Top GEO Features

• AI brand citation tracking: Shows whether your site or brand is cited inside Google AI Overviews for tracked keywords.

• Topic-level visibility insights: Highlights which keyword themes trigger AI answers that mention your brand.

• Historical trend analysis: Tracks changes in AI citations and brand visibility over time.

• SEO + AI reporting: Places AI insights next to rank tracking, site audits, and backlinks.

• Simple dashboards: Designed for non-technical users who need quick insights.

• Affordable GEO entry: One of the lowest-cost ways to monitor basic AI brand visibility.

Pricing

• From ~$65/month (core SEO)

• AI features are included in higher tiers or add-ons

Best For Small SEO teams and startups exploring entry-level AI brand visibility.

8. Writesonic

Writesonic approaches GEO from a content-first perspective, focusing on how AI models interpret, trust, and reuse written content. Instead of tracking perception alone, it helps brands create and refine content that AI engines are more likely to reference and trust.

Top GEO Features

• Authority-driven content creation: Generates content designed to align with AI trust signals rather than just keywords.

• Entity-based optimisation: Strengthens how AI models understand brand entities, relationships, and context.

• AI content reuse analysis: Identifies which pages or sections AI frequently references in answers.

• Multi-LLM optimisation: Ensures content performs consistently across ChatGPT, Gemini, Claude, and Perplexity.

• Content refresh workflows: Guides updates to maintain long-term AI trust and relevance.

• Brand voice consistency: Helps AI maintain stable brand framing across different answers.

Pricing

• Starts around $199/month (business plans)

Best For Content teams building AI-trusted authority through scalable content.

9. AthenaHQ

AthenaHQ is a purpose-built GEO platform designed for structured, long-term brand authority optimisation. It focuses on how AI models understand brands across prompts, personas, and engines, making it suitable for teams that want deeper control without enterprise-level complexity.

Top GEO Features

• Multi-LLM brand perception tracking: Analyses how different AI models describe and evaluate your brand.

• Prompt clustering by brand context: Groups prompts to reveal how AI connects your brand across themes.

• Authority gap identification: Detects missing trust signals preventing AI from recommending your brand.

• Citation prediction engine: Forecasts how AI is likely to cite your brand based on current signals.

• Persona-based brand intelligence: Shows how AI frames your brand for different user types.

• Structured GEO workflows: Provides playbooks for systematic authority growth.

Pricing

• Starts at $295+/month

• Enterprise plans available

Best For Mid-market and enterprise teams managing structured AI brand authority.

10. Rankscale AI

Rankscale AI simplifies GEO into clear, executive-friendly metrics. Instead of deep prompt analysis, it focuses on summarising AI brand visibility, sentiment, and competitiveness through dashboards and scores.

Top GEO Features

• AI brand visibility score: A single metric summarising how visible your brand is across AI platforms.

• Brand sentiment scoring: Tracks whether AI describes your brand positively, neutrally, or negatively.

• Share-of-voice dashboards: Compares AI brand presence against competitors over time.

• AI readiness audits: Identify gaps that weaken AI trust or recognition.

• Multi-engine brand tracking: Covers ChatGPT, Perplexity, Google AI Overviews, Gemini, and more.

• Executive-friendly reporting: Designed for fast insights without technical complexity.

Pricing

• $20/month (Essentials)

• $99/month (Pro)

• $780/month (Enterprise)

Best For Budget-conscious teams and leadership are looking for quick GEO visibility snapshots.

Which GEO Tool Should You Choose?

Conclusion: Choosing the Right GEO Tool

Generative Engine Optimisation is about how AI understands, trusts, and recommends your brand.

As AI-generated answers replace traditional search journeys, long-term visibility depends on brand authority, reputation, and narrative control inside AI systems. GEO tools make this measurable by showing how AI models describe your brand, where trust is earned or lost, and how recommendations evolve over time.

There is no single best GEO tool for every team. The right choice depends on whether your priority is brand authority, narrative control, reputation management, or large-scale AI intelligence.

Key Takeaway: In an AI-first search world, the brands that shape perception, not just ranking,s will win visibility.