---
name: audit-ga4-events
description: "When you need GA4 events audited so you know what is tracked, what is missing, and what to fix or deprecate."
---

Audit GA4 events

Instructions

Use this skill when the user wants to audit their GA4 event setup — e.g. before a site change or to clean up. The job: inventory, mapping to goals, gaps, and prioritized recommendations.

Instructions

1. Inventory: List all events and key parameters currently sent; note source (GTM, gtag, app). If the user cannot provide a list, tell them where to get it (GA4 admin, debug view, or export).
2. Map: Align events to business goals (acquisition, engagement, conversion); flag unused or duplicate events.
3. Gaps: Identify missing events for critical flows (e.g. signup, purchase, key content).
4. Recommendations: Prioritize add, rename, or deprecate; output as a short tracking plan update or bullet list.