Build UTM parameters
When you need UTM parameters for a link so traffic from this campaign is correctly attributed in analytics.
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Dependencies
--- name: build-utm-parameters description: "When you need UTM parameters for a link so traffic from this campaign is correctly attributed in analytics." ---
Build UTM parameters
Instructions
Use this skill when the user wants to get UTM parameters for a URL (ad, email, social). The job: a full URL with utm_source, utm_medium, utm_campaign (and optional term/content) that matches their naming.
Instructions
- Input: Destination URL, campaign name, source (e.g. google, newsletter), medium (e.g. cpc, email). Optional: term (paid keywords), content (variant).
- Rules: Lowercase, hyphens, no spaces; consistent with existing naming if the user has a convention. Flag if they don't and suggest one.
- Output: Full URL with parameters appended. Remind to use the same structure across the campaign.
Use case
Maintaining clean attribution data so you know exactly which email, ad, or post drove a specific conversion.
How to use this skill
Provide the link and the campaign source (e.g., Meta, LinkedIn, Email) to the agent.