Define audience targeting
When you need audience targeting and exclusions defined so a Meta or Google campaign reaches the right people and can be measured.
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Dependencies
--- name: define-audience-targeting description: "When you need audience targeting and exclusions defined so a Meta or Google campaign reaches the right people and can be measured." ---
Define audience targeting
Instructions
Use this skill when the user wants to define or audit audience targeting for a paid campaign. The job: who to target, who to exclude, and how it ties to the campaign objective so setup is clear and measurable.
Instructions
- Objective: Confirm campaign objective and conversion events; ensure tracking is in place or note what to add.
- Audiences: Define custom audiences (website, list, engagement), lookalikes, and in-market/affinity where relevant. Name each and state the use case.
- Exclusions: List exclusion audiences (converters, high-value, internal) and why.
- Placement: Note automatic vs manual placement and impact on reach/cost if the user is deciding.
- Handoff: Summarize in a short doc or table (audience name, definition, use) so someone can implement.
Use case
Ensuring your budget is spent on high-intent users while excluding existing customers or irrelevant segments.
How to use this skill
Explain your product's niche and describe your ideal customer's professional role or interests.