---
name: write-rsa-headlines-descriptions
description: "When you need headlines and descriptions for a Google Responsive Search Ad so the campaign has strong ad strength and coverage."
---

Write RSA headlines and descriptions

Instructions

Use this skill when the user wants to get RSA headlines and descriptions for a Google Search campaign. The job: enough headlines (30 chars max) and descriptions (90 chars max) to build a strong ad and pin key messages.

Instructions

1. Input: Keyword theme, offer or CTA, and any existing headlines or descriptions to extend or avoid duplicating.
2. Headlines: Propose 10–15 headlines covering benefits, keywords, and variation (question, number, urgency). Note which 1–2 to pin (e.g. brand, main offer).
3. Descriptions: Propose 3–4 description lines that expand on the offer and include a CTA.
4. Handoff: List headlines and descriptions with pin suggestions; remind of character limits.