Write ad copy for Meta and Google
When you need ad copy for a campaign so you can launch or refresh ads on Meta or Google with on-platform best practices.
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Dependencies
--- name: write-ad-copy-meta-google description: "When you need ad copy for a campaign so you can launch or refresh ads on Meta or Google with on-platform best practices." ---
Write ad copy for Meta and Google
Instructions
Use this skill when the user wants to get ad copy for a campaign on Meta and/or Google. The job: primary text, headlines, descriptions, and CTA that fit format limits and platform norms.
Instructions
- Brief: Offer, audience, goal (awareness, consideration, conversion), and platform(s). If one offer goes to both, note that.
- Meta: Primary text (length options), headline(s), description, CTA. Note image/video constraints if relevant.
- Google: Headlines and descriptions for RSA or display; match search intent if search. Note character limits.
- Consistency: Keep messaging consistent across assets; flag policy or character limits. Output copy in clear blocks (Meta primary, Meta headline, Google headline 1, etc.).
Use case
Creating multi-platform campaign assets that adhere to specific character limits and creative best practices.
How to use this skill
Brief the agent on your offer, audience, and the campaign goal (Awareness vs Conversion).