Design a nurture path
When you need a nurture path designed so a segment gets the right sequence of emails and offers based on behavior.
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Dependencies
--- name: design-nurture-path description: "When you need a nurture path designed so a segment gets the right sequence of emails and offers based on behavior." ---
Design a nurture path
Instructions
Use this skill when the user wants to design a nurture path for a segment (e.g. new lead, webinar attendee, trial user). The job: entry, number of emails, theme per stage, and copy direction so it can be built in their tool.
Instructions
- Entry: Segment and entry trigger. One sentence.
- Path: Number of emails, spacing, theme per stage (welcome, education, case study, offer). Optional branches (e.g. if clicked X, send Y).
- Content: Per email — subject, goal, main CTA. Table format: subject, send day, goal.
- Exit: Conversion event or max sends; what happens after (e.g. move to sales, suppress). Handoff as a table or list the user can implement.
Use case
Moving prospects through the funnel using automated behavioral triggers.
How to use this skill
Explain the current leads' status and the desired 'A-ha' moment you want them to reach.